返回首页  I  联系我们  
走进万博manbetx官网
 
品牌战略
 
当前位置:首页>品牌战略
 
 

万博manbetx官网地产集团与美国孩之宝及万豪强强联手

Zhongyou Property Group Cooperates with Hasbro and Marriott of United States

上海万博manbetx官网地产集团、美国孩之宝与万豪酒店管理集团签署战略合作协议


       2016年5月18日,上海万博manbetx官网地产集团与美国孩之宝,以及万豪国际酒店管理集团达成新的战略伙伴关系。三方在上海浦东迪士尼附近打造变形金刚与小马宝莉全球首家主题酒店和娱乐中心。万博manbetx官网集团在中国最高楼,上海中心大厦举办了盛大的合作签约发布会。

       变形金刚与小马宝莉主题酒店和娱乐中心将掀起一股“沉浸式”体验的风潮,品牌主题元素和体验将深入酒店设计及各种科技智能设备之中。项目将包括主题酒店,室内主题娱乐场,让顾客尽情投入变形金刚及小马宝莉的童话世界,留下美好回忆。
       主题酒店部分,将由万豪国际酒店管理集团进行运营管理,也将是其在世界首家角色主题的傲途格精选酒店。此次与孩之宝品牌的融合,酒店将在提供给顾客世界一流的酒店服务之余,还给人带来前所未有的主题体验。

       On May 18, 2016, after many years of negotiations, Shanghai Zhongyou Property Group reached new strategic partnership with Hasbro of the United States and Marriott International Hotel Management Group. Together, the Transformers, Little Pony Entertainment Center and the world’s first Transformers and Little Pony themed hotel are located near Shanghai’s Pudong Disneyland. Zhongyou Group held a grand cooperation and signing conference in Shanghai Center Building which is the tallest building in China.
       In the Transformers and Little Pony themed hotel and Entertainment Center, the brand theme elements and experience will be deep into every design of the hotel and a variety of technological smart devices. The entertainment center will include themed hotels and indoor themed park,which allowing customers to enjoy the world of Transformers and My Little Pony and leaving great memories.
       The themed hotel will be operated and managed by Marriott International Hotel Management Group. It will also be its world's first character themed Autograph Collection Hotel. With the integration of the Hasbro brand, the hotel will provide customers with world-class hotel services, and will also bring an unprecedented theme experience.


世界级IP:变形金刚

Transformers

万博manbetx官网集团从美国孩之宝公司引进的变形金刚IP


       卡通版变形金刚(THE TRANSFORMERS)是从1984年起至今美国孩之宝(Hasbro)公司与日本TAKARA(タカラ)公司合作开发的系列玩具和推出的系列动画片/影片的总称。

《变形金刚》是历史上最成功的商业动画之一,它在玩具市场和音像市场上取得的成功是空前巨大的,以至于80年代一度风靡全球,在亚欧美等多个国家都兴起了一股“变形”热,让“TRANSFORMERS”成为全世界家喻户晓的名词。

       孩之宝(Hasbro)”的最受欢迎IP, “变形金刚”IP的世界普及率高达99%,在中国更是100%,随着每年一部的变形金刚系列电影,其IP热度和知名度日益攀升。

       The cartoon version of THE TRANSFORMERS is a collection of toys and series of animations/films that were developed by Hasbro in the United States and TAKARA Corporation in Japan from 1984.

       "Transformers" is one of the most successful commercial animations in history. Its success in the toy market and audiovisual market is unprecedented, so that once in the 1980s it became popular all over the world. It has risen in many countries in Asia, Europe and America. The "deformation" of stocks makes TRANSFORMERS a household name throughout the world.

       Hasbro's most popular IP, the "Transformers" IP world penetration has the rate of 99%, in China is 100%, with an annual Transformers movie, its IP popularity and visibility is rising.


世界级IP:小马宝莉

My Little Pony

万博manbetx官网集团从美国孩之宝公司引进的小马宝莉IP


       小马宝莉(My Little Pony)由美国玩具商孩之宝于2010年10月10日在美国The Hub电视频道开始播出的卡通影集。

       故事叙述了小马Twilight Sparkle为了执行导师Celestia公主给她的任务,与助手Spike一起来到小马镇学习有关友谊魔法的知识,在学习和生活的过程中她结识了五位好朋友,并获得了真正的友谊,与朋友们共同保护小马国,并在非凡日常中体会友谊的芬芳。

       “小马宝莉”是当下热门的系列动画片,随着首部大电影的上映,将成为孩之宝公司未来重点打造的IP, 其热度在中国也处于攀升期。

       My Little Pony is a cartoon album that was broadcast on the US channel of The Hub TV channel on October 10, 2010 by American toy company Hasbro.
       The story narrates the task of pony Twilight Sparkle in order to perform the task given by her mentor, Princess Celestia. She and her assistant Spike came to Xiaoma Town to learn about friendship and magic. During the study and life, she met five good friends and obtained A true friendship, together with friends to protect the country, and experience the fragrance of friendship in everyday life.

       "Little Pony" IP is the current series of animation, this year's first major movie will be released, is also the future of Hasbro's focus on building IP, and its popularity is climbing in China.

<<返回
 
 
 

万博manbetx官网